Body Central Corp (NASDAQ:BODY)

Body Central Corp operates as a multi-channel, specialty retailer offering on-trend, quality apparel and accessories at value prices.

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Body Central Corp is a Delaware Corporation. The Company operates as a multi-channel, specialty retailer offering on-trend, quality apparel and accessories at value prices. It operates specialty stores under the Body Central and Body Shop banners, as well as a direct business comprised of its Body Central catalog and its e-commerce website. It targets women in their late teens and twenties from diverse cultural backgrounds who seek the latest fashions and a flattering fit. The Company's stores feature an assortment of tops, dresses, bottoms, jewelry, accessories and shoes sold primarily under its exclusive Body Central® and Lipstick® labels. It continually updates its merchandise and floor sets with an emphasis on coordinated outfits presented by lifestyle to give its customers a reason to shop its stores frequently. It has approximately 197 stores located in fashion retail venues across 23 states in the South, Mid-Atlantic and Midwest. It offers a broad selection of apparel and accessories targeted to young women who seek the latest fashion styles at value prices. The majority of its products are sold under its exclusive Body Central® and Lipstick® labels. It also sells a select assortment of branded merchandise, primarily denim, to complement its exclusive label merchandise. The Company's products are presented to emphasize coordinated outfits. The Company's assortment of tops, dresses, bottoms, jewelry, accessories and shoes fits the many lifestyles of its customers - casual, club, dressy and active. The specialty-apparel retail market is highly competitive. It competes primarily with other specialty retailers and Internet and catalog businesses that specialize in women's apparel and accessories targeting customers in their late teens and twenties. It is subject to labor and employment laws, laws governing advertising and promotions, privacy laws, safety regulations, consumer protection regulations and other laws that regulate retailers and govern the promotion and sale of merchandise and the operation of stores and warehouse facilities.