Pandora Media Inc (NYSE:P)

Pandora Media, Inc provides internet radio services in USA.

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Pandora Media, Inc formerly known as Savage Beast Technologies Incorporated was incorporated in the State of California in January 2000. It operates internet radio in the United States.It has pioneered a new form of radio, one that uses intrinsic qualities of music to initially create stations and then adapts playlists in real-time based on the individual feedback of each listener. In January 2011, it had over 80 million registered users and it added a new registered user every second on average. It makes the Pandora service available through a variety of distribution channels. In addition to streaming its service to traditional computers, it has developed Pandora applications for smartphones, such as Android phones, Blackberry phones and the iPhone, and partnered with the makers of over 200 consumer electronics devices, including Alpine, Panasonic, Pioneer, Samsung and Sony. It has also developed relationships with major automobile manufacturers, including Ford Motor Company, Mercedes-Benz and MINI (BMW Group), and their suppliers, to integrate the Pandora service into current and future automotive sound systems. Its listeners choose them because it provides a High Quality Personalized Experience Full of Discovery, Pandora is Free and Easy, It is everywhere its listeners want it to be and its advertisers choose them because it Reaches Millions of People, One at a Time, Multi-Platform Ad Solutions and Enhanced Messaging Environment. Its business is subject to a number of risks of which you should be aware before making an investment decision. These risks are discussed more fully under the caption "Risk Factors," and include but are not limited to the following: Internet radio is an emerging market, and if it is unable to increase the number of listeners and listener hours or to convince advertisers of the benefits of its advertising products, its business and future prospects will be harmed, It has aggressive plans to increase the number of listeners who use the Pandora service on mobile devices; however, the market for advertising on mobile devices, such as smartphones, is immature, and if it is unable to increase revenue from advertising that targets its listeners who use mobile devices, it results of operations will be materially adversely affected, It faces many competitive challenges, any of which could adversely affect its prospects, results of operations and financial condition, Those who own copyrights in musical works are vigilant in protecting their rights and the licensing structure that it operates under may change or cease to exist, either of which could result in a material increase in its content acquisition expenses, Its ability to increase the number of its listeners will depend in part on its ability to establish and maintain relationships with makers of connected devices, its ability to make its technologies compatible with their platforms and consumer acceptance of the products that integrate its service.