American Rare Earths & Materials Cor was originally formed as OIA, Inc., a Delaware corporation, in 1986. In 1992, the Company changed its name to Biorelease Corp., and was engaged in the business of biotechnology from 1992 through 1995. In June 2001, the Company changed its name from Biorelease Corp. to BRL Holdings, Inc. In September, 2002, it acquired 100% of the outstanding common stock of BRL Holdings, Inc (BRL). As the result of acquisition it changed its name to Element 21 Golf Company. On July 12, 2010, the Company changed its name to American Rare Earths & Materials Corp. It also changed its incorporation from Delaware to Nevada. The Company is engaged in commercializing Scandium, a rare earth metal. Based upon its experience with Scandium and advanced materials, it is in a positioned to provide solutions in extraction, sourcing, alloying, manufacturing and application development of the rare earths, advanced metals, composites and chemical materials. The business platform is to provide a reliable supply of rare earth materials, which is supported by increased use of these materials in consumer and industrial applications. Rare earth metals, or Rare Earths, are a collection of seventeen chemical elements in the periodic table occupying slots 21, 39 and 57-71, and include scandium, yttrium, and the fifteen lanthanides. The company has historically been focused on selected consumer markets including golf equipment and fishing products for the sporting goods industry. The company is now working to extend its capabilities beyond consumer markets and explore opportunities in industrial markets. This includes industries that use Rare Earth metals including aerospace, alternative energy, automotive, power transmission, shipbuilding, and transportation. Applications for Rare Earth metals include: Hybrid Vehicles, Electric Motors, Wind Turbines, Thin Film Solar Technology, Medical Laser Technology, Military Applications and Sports Equipment. It currently has three fully developed sporting goods product lines: (1) Golf equipment; (2) Fishing products; (3) Zeroloft Aspen Aerogels - sport wear apparel and footwear and related sports specialty items. The Company has determined that it currently operates in one reportable segment: outdoor sporting goods. AREM has developed the following business platforms: Consumer goods, sold to consumers via retail distribution channels, Business to business sales of components that are used in production of the consumer and industrial goods, and Raw material supplier and licensor of extraction and manufacturing technologies. The Company has created promotional support to increase brand awareness and reinforce the unique nature of its proprietary Carrot Stix and Scandium Metal Alloy clubs and shafts. In January 2010, the Company entered into a Trademark License, Product Distribution Agreement and Management Agreement with Zeroloft Corp. Its business, financial condition, cash flows and results from operations are subject to seasonality resulting from factors such as weather and spending patterns.
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